On 8 March 2017, Sheeran announced the North American leg. On 22 February 2017, Sheeran announced that Anne-Marie and Ryan McMullan would be the opening acts for the European dates. On 13 February 2017 it was announced that he would be part of the line up for a week of gigs at the Royal Albert Hall in aid of the Teenage Cancer Trust taking place on 28 March 2017. Tickets for the tour sold out quickly, prompting new dates to be added in London, Turin and Santiago.
Hours later through the same networks were announced the dates for Latin America. On the morning of 26 January 2017, the European dates of the tour were announced through Sheeran's social networks. The tour set world records for the highest-grossing concert tour and the most tickets sold by a tour. Comprising 260 shows, it officially began on 16 March 2017, in Turin, Italy and ended on 26 August 2019, in Ipswich, England. The ÷ Tour (pronounced the ' Divide Tour') was the third world concert tour by English singer-songwriter Ed Sheeran, in support of his third studio album, ÷ (2017) (pronounced 'divide').
Promotional poster for UK and Ireland shows in the first European leg